Click here to email usSpace Vitamins aims to reinvigorate the vitamins, minerals and supplements (VMS) category with more than $1 million in marketing investment to launch a super premium multivitamin and mineral supplement, manufactured from all natural ingredients and free from gluten, lactose and preservatives. Space products will be marketed to the profitable 18-39 market.  

High yeild gen x and y consumers

While making up only 24% of the population they account for over 50% of the discretional spending in the economy. Only one in thirty under the age of thirty have a mortgage despite the fact that they are often nearing the peak of their earning potential. Instead they livelife for today, typically make impulse purchase decisions, and are high consumers of magazines, music, travel, clothing apparel and health & beauty products.  Interestingly they are not high users of Australian vitamin brands presently, instead often prefering to buy supplements online (typically from the USA), regularly paying in excess of $3 per daily dose. 

Innovative marketing to engage our consumers

Getting the marketing mix right is critical to the overall success of the campaign.  Television advertising has been shown to be particularly ineffective to engage gen x and y market as they are often skeptical of TV adverts and rebel against traditional call to action messages that older generations prefer. The marketing and advertising that commences in May is very different to what you would expect from a vitamin brand. We aim to engage with our market as individuals, and are committed to regularly reaching our consumers in a meaningful way and building life-long relationships with them.

 

Is your pharmacy thinking about the source of future revenue? Is your pharmacy building long term competitive advantage over grocery by building customer loyalty to superior quality pharmacy centric brands? 

Scientifically advanced formulas developed from modern evidence based research

The process by which your body absorbs vitamins and minerals into the bloodstream is very complex. Commencing in 2001, the team at Space conducted exhaustive research into the body’s digestive system and what modern science was uncovering on how best to facilitate absorption of minerals into the bloodstream. The research highlighted three critical aspects of design for Space products:  

  1. The incorporation of high levels of active ingredients at the right quantity, grade and synergistic ability to allow for optimal absorption of certain mineral compounds.
  2. To identify and exclude excipients containing phytates, gluten or lactose that may impact on the small intestine’s ability to absorb active ingredients.
  3. Engineering the physical properties of the tablet to promote optimal tablet disintegration and dissolution in the stomach and the small intestine.

  • Space retailer hotline 1800991095




Space vitamin formulations have very high levels of active ingredients, especially elemental mineral ingredients such as Magnesium, Iron, Calcium and Silica. In fact label comparisons show Space Mens Active Multivitamin formulation to have 600% more elemental mineral ingredient than the market leading Swisse Men's Ultivite.

Space commitments to retail:
    • To manufacture finest quality products from natural ingredients and without preservatives.
    • Eye-catching recyclable packaging, designed and tested to appeal to the 18–39 market.
    • Competitive price points, with high gross profit return per unit.
    • High marketing spend to engage the 18–39 market.
    • High-profile sponsorships, publicity, advertising, and extensive sampling campaigns.
    • Regular store visits by Space product specialists, and staff training programs.
    • Retailer hotline support 1800991095.
    • EXCLUSIVE PRODUCTS TO PHARMACISTS AND HEALTH FOOD RETAILERS.

  • Space retailer hotline 1800991095
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